dpHUE Community Ambassador Program
dpHUE is a hair care brand, particularly known for its innovative approach to hair color maintenance and solutions. In 2022, I was tasked with launching a fan-based Ambassador Program for the brand. Some of the key incentives to the program include:
Point System for Task Completion:
Customers who enrolled in the brand ambassador program had access to a dashboard where they could view a variety of tasks or activities assigned by the brand. These tasks included activities like:
Writing product reviews
Sharing branded content on social media
Participating in surveys or providing feedback on new products
Referring friends to the brand
Engaging with the brand's social media posts (liking, commenting, sharing)
Each completed task earned the customer a certain number of points, which can be accumulated and redeemed for products, discounts, or exclusive perks.
Community Chat Feature: The program's platform included a community chat feature where brand ambassadors could interact with each other, share tips and experiences, ask questions, and discuss their favorite products. This fostered a sense of community for our dpHUE superfans all across the U.S.
Feedback Mechanism: Ambassadors had the opportunity to provide direct feedback to the brand through surveys, polls, and feedback forms. This input was valuable for our Research and Development team to understand customer preferences, improve products, and tailor marketing strategies to better meet the needs of our audience.
Social Media Integration: Ambassadors could earn additional points by sharing UGC content on their social media channels. Ambassadors also had the chance to be featured on dpHUE’s social media channels as a reward for their active participation and advocacy.
Regular Communication and Updates: As the Community Manager, I communicated regularly with ambassadors through email and in-app notifications to keep them informed about new tasks, rewards, and upcoming initiatives.
Spark AR Creators- Social Content and Community Engagement
Spark AR is a vibrant community of creators and developers shaping the augmented reality experience across Facebook, Messenger, and Instagram. From 2020 to 2021, my team at 1000heads partnered with Facebook to lead strategy and community management for Spark AR’s social media channels and official Facebook group. By 2021, we had grown the community to over 350,000 followers — including 100,000 active members in the Facebook group — and leveraged community-driven insights to help Meta evolve Spark AR’s features in direct collaboration with the creatives building on the platform.
My workstream included the following:
Weekly social editorial planning
Social Strategy for Spark AR’s Social Channels (Instagram, Facebook, X)
Publishing & scheduling
UGC sourcing & permissions
Daily community engagement
Weekly community trends & insights
Community leader/advocate ID
Escalation flow & FAQs toolkit
Sentiment analysis
The North Face- Social and Community Engagement
The North Face is an outdoor recreation apparel and equipment brand that is well-known globally for its high-quality products designed for outdoor adventures and exploration. In 2020, The North Face decided to launch a TikTok channel and needed help building out a comprehensive community strategy. I worked with my team at 1000heads to develop a community engagement strategy for the launch of their TikTok. Our team was also responsible for publishing all TNF content across Facebook, Instagram, TikTok, YouTube, and Pinterest.
Our work streams included:
Publishing & scheduling
UGC sourcing & permissions
Re-sizing & UTM-building
Weekly community trends and insights
Proactive and reactive community engagement
Social Listening
Early seeding and community engagement with TikTok hiking, climbing, running, and skiing communities
